About Chris Kapsalis

I’m a marketing engineer. I don’t optimize campaigns. I don’t produce decks. I build integrated marketing systems and study why our marketing efforts work or fail.

The Approach

Marketing teams as well as marketing education emphasize optimization of individual variables. Product teams build. Pricing teams model. Channel teams distribute. Communications teams promote. Each function optimizes its “domain”, and no-one owns the integration. I like to see the growth of a company through the lens of the Hero’s Journey.

What I Write About

The Method

Each analysis integrates established frameworks with diagnostic questions for practitioners. Theory without application is academic exercise. Application without theory is guesswork.

What to Expect

Disclaimer

Educational Purposes Only The content on this site is for informational and educational purposes only. It should not be construed as professional business, marketing, legal, or financial advice. Always consult with qualified professionals before making business decisions.

No Guarantees While I strive for accuracy, I make no representations or warranties about the completeness, accuracy, or reliability of any information on this site. Business strategies that work in one context may not work in another.

Fair Use This site may include excerpts from copyrighted material used under fair use for purposes of commentary, criticism, and education. All quoted material is properly attributed to its original source.

External Links This site may contain links to external websites. I am not responsible for the content or privacy practices of these sites.

Your Responsibility You are solely responsible for how you use the information on this site. Results may vary based on your specific circumstances.

Editing Process Content created with editorial and AI assistance.