(1) Marketing Mix Integration: Turning the 4Ps into One Operating System
How to run product, price, channels, and communications as one system: ownership, trade-offs, sequencing, and failure-mode controls.
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All the articles with the tag "Go-to-Market".
(0) Market Entry & Brand Genesis: The Launch Decision Under Uncertainty
A decision framework for launching under uncertainty: positioning, ICP clarity, proof thresholds, and commit criteria without false certainty.
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